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Toile de Jouy Fabrics and Wallpaper. Classical Scenes for Contemporary Interiors

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Toile de Jouy Fabrics and Wallpaper. Classical Scenes for Contemporary Interiors

Toile (pronounced twahl) means "cloth" in French. “Toile de Jouy,” or “toiles de Jouy,” are terms that refer to fabric that was first manufactured at a factory in Jouy-en-Josas, a village located southwest of Paris, near Versailles. Founded in 1760 by German-born Christophe-Philippe Oberkampf, (1738-1815), a textile entrepreneur, the factory site was chosen primarily because of its proximity to the clear running water of the Bièvre River. Oberkampf knew that water is a crucial element in the dyeing process. Only the highest quality goods were used in the production of the factory's printed fabrics made of cotton, one reason for the enterprise’s success.

Toile de jouy has long been a popular fabric at fabricsandpapers, we even use it for the curtain fabric in our offices.

Toile de jouy is most commonly seen on cream or off white fabric, with the design in a shade of blue or red.

Toile de Jouy never really goes out of fashion – someone always wants to incorporate a paper or fabric somewhere in their home – whether as a pastoral backdrop in a country dining room, for a romantic bedroom scheme, or as a conversational piece for the downstairs cloakroom.

To see one of our best sellers, why not take a look at Les Oiseaux or Chateau de Loire, both fabrics that evoke romantic scenes of Provence, and how Marie-Antoinette saw the ‘idyllic’ lives of French peasants.

One of my favourite uses of Toile de Jouy is as wallpaper. One such wallpaper that works well anywhere, is Vauxhall Gardens toile. Vauxhall Gardens toile has been a best seller at fabricsandpapers for as long as we can remember.

Other favourites of ours are Serenade toile, in off white on raspberry. This is a classic toile de jouy and truly evokes the opulence of rural France, seen through the eyes of French aristocracy in the 18th century.

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