Pantone Colour of The Year 2023: Viva Magenta Interiors

Viva Magenta 18-1750 has been announced as Pantone 2023 colour of the year. Velvety in tone whilst emitting vibrancy and warmth, Viva Magenta will entice you in. Not a pink lover? This colour could quite possibly charm you to the pink side. A joyful and optimistic colour that can be seen in nature in the most beautiful of flowers.

Pantone created this colour reflecting on the time post-pandemic, where people around the world were looking for a new signal of strength to guide them back to their original lifestyles. This colour vibrates the courage and fearlessness we seek in this transitional year. It celebrates hopefulness and motivation that delivers us back to our outside worlds, where we connect back to our communities and the natural world with a new-found appreciation.

A punchy hot pink that makes you want to sink into its depth and richness. Far from subtle, this colour will hold centre stage, proudly in design and sit beautifully with cool mints or warm oranges. This Godmother of pink will enrich a space instantly when used in wallpaper or soft furnishings. Sumptuous velvets and chenille would hold this colour wonderfully and mimic the depth of the magenta in their surface texture. 

Viva Magenta is a powerful colour that translates gloriously into home interiors. Read on to discover our favourite fabrics and wallpapers and how you can best style them in your home…

You might agree this collection of magenta fabrics is an absolute delightful! This colour seems to have a transformative effect on design. When used with organic floral or leaf designs, it heightens the beauty of the forms and reminds us just how breath-taking our natural world can be. Then, when printed within a more contemporary stripe or geometric, it sits boldly making these, usually modest designs, speak out and give the upholstery a punchy edge that you wouldn’t be able to easily create if using a more traditional colour palette.