Termed ‘The Golden Mile of Tailoring’, Savile Row in London’s prestigious Mayfair has been serving society’s best-dressed since the early 19th century. Favoured by world leaders, royalty, and stars of the silver screen, it has become known as the epicentre of British tailoring, yet is still, over 200 years later, one that caters almost exclusively to men.
Now, Gormley & Gamble founder Phoebe Gormley is looking to change that with her women’s-only tailor - the first of it its kind in Savile Row history.
Phoebe is no newcomer to the tailoring scene. Having been interested in fashion from a young age, she began interning on Savile Row and Jermyn Street from the age of 15, before enrolling at Nottingham Trent University to study Costume Design. However, Phoebe quickly became restless in-between coursework and so, after her second year, decided to move to London and invest the remainder of her student loan in a start-up business. This “gamble” paid off, not only launching Phoebe’s career but giving her a name for the company, which, within just four months, was open for business.
Made for the modern woman
Having previously struggled to find tailored womenswear that wasn’t poorly fitting or designed to be throwaway, Phoebe bases the Gormley & Gamble ethos on providing the modern woman with quality pieces that are not only built to last, but timeless in their design and detailing.
Every G&G order starts with a no-obligation consultation with Phoebe, to understand the client’s exact requirements, browse fabric swatches, and discuss how the garment will work with their existing wardrobe. Measurements will then be taken – Phoebe can arrange visits at work, home or in-house on Saville Row – and a set of paper patterns made exclusively for the individual. These are kept on file so that customers can order garments speedily without the need for future fittings.
"We're not designing one range to suit every woman but enabling every woman to design a range that suits them."
The made-to-measure process means every garment is made according to the individual’s body shape, ensuring a comfortable feel, with the handcrafted aspect guaranteeing a personal item that’s fit for purpose. Everything from the fabric thickness down to the position of the zips can be adjusted to suit the lifestyle and needs of the customer, while added extras such as monogramming and bespoke printed linings allow each piece to be one-of-a-kind.
Staying true to Saville Row’s heritage, Gormley & Gamble utilise skills passed down through generations and only the finest fabrics to make their garments. Their fabrics are sourced from professional British, Scottish and Italian mills, while their bespoke linings are produced in collaboration with carefully selected printers based right here in the UK.
The E.L.B.D Collection
Gormley & Gamble’s range extends beyond the classic suit to include shirts, trousers, coats and everything in-between –always hand-finished on the Savile Row premises. To complement this, the brand launched an 'E.L.B.D' ('Everyday Little Black Dress') collection in 2016, following a highly successful Kickstarter campaign – another Savile Row first – and led the way in modern tailoring techniques by offering ‘measure yourself’ appointments via video messenger. This helps customers to fit the made-to-measure process around their schedule, a true testament to Phoebe’s aim of catering to the modern and professional woman.
With Gormley & Gamble now nearing its fifth year, Phoebe has created not only an existing female-focused tailor, but a thriving one too, and with such drive and creatively clearly evident, we can’t wait to see what’s next for this exciting brand…
All images courtesy of Gormley & Gamble.